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There are a host of other reasons why you may want to communicate with a customer, a group of people, your organization's membership or others without trying to solicit them.
Those calls are called Informational Calls, Market Research Calls, or Announcements for a Public Service and are not restricted by FCC rules, nor are calls on behalf of non-profit groups or healthcare providers.
The rules do not require you to have any pre-existing consent when making an exempt call listed under the FCC rules and regulations.
Informational Call regulations revolve around the content of the call. The content of the message makes it either a Telemarketing call or Information call. In either case, if the message is pre-recorded, there are a few pieces of additional content that must be included (company name, number, etc.)
It's a fine line between a telephone solicitation and an informational call - you don't want to cross it! Here is an example straight from the FCC's comments to illustrate the difference:
The FCC's comments point out how a call reminding you that it's time for your 50,000 mile automobile service check-up is OK, but if the call offers a $10 off coupon, it's a solicitation.
You could be providing information on why it is important to have personal life insurance.
Example: "Hello, this is a call from ABC insurance. This is not a sales call. Did you know most people ages 18-40 do not have life insurance. Many people do not know it can be used as a savings vehicle. We can provide you with information and answer any questions you may have by pressing 1 now. This is an information call as a public service and you are not required to make any purchases when speaking with our organization."
However, if you were to mention rates, sales, or promotions, this call would quickly move from being informational to telemarketing.
It really comes down to the content of your automated campaign. When an automated call has the proper content (le it is an informational call, is from an exempted group or when it complies with the recent, stricter rules around Telemarketing calls) it is valid and valuable and even an encouraged vehicle for contacting your audience.